Job Title: Email Marketing & Automation Specialist (Pardot & Salesforce)
Experience: 6–8 Years
Location: Noida (On-site)
Notice Period: Immediate Joiners Only
Role Summary
We are seeking a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full- time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client’s marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.
Key Responsibilities
Pardot Operations & Campaign Execution:
- Build, test, and execute email campaigns in Pardot.
- Ensure emails are optimized for responsiveness, engagement, and deliverability.
Segmentation & Audience Targeting:
- Create and manage static and dynamic lists.
- Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals.
Automation & Workflow Management:
- Set up automation rules, completion actions, and engagement studio programs.
- Ensure campaigns are scalable and optimized for efficiency.
Data Governance & Compliance:
- Maintain clean, deduplicated prospect data.
- Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.
CRM Sync & Lead Flow:
- Monitor syncs between Pardot and Salesforce.
- Troubleshoot and fix sync errors to ensure smooth data flow between systems.
Landing Pages, Forms & Redirects:
- Build and optimize Pardot forms, form handlers, and landing pages.
- Use custom redirects and tracking parameters for analytics and attribution.
Campaign Reporting & Insights:
- Create Pardot and Salesforce reports to track performance.
- Share insights on email metrics, engagement, and MQL generation.
Account Engagement Setup & Configuration:
- Configure settings such as prospect fields, object syncing, and user access.
- Support domain setup and tracking domain configuration.
Data Management:
- Import, clean, and export data for campaign usage and reporting.
- Maintain database integrity and manage suppression and exclusion lists.
Lead Scoring & Grading:
- Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects.
Client Coordination:
- Maintain strong coordination with the client’s Salesforce Admin and Marketing Ops teams.
- Raise and manage Pardot-related tasks that require CRM-side configuration.
Testing & Optimization:
- Run A/B tests on email content, subject lines, and send times.
- Continuously improve campaign effectiveness through insights and experimentation.
Ideal Candidate Profile
- 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment.
- Strong understanding of email campaign best practices, database hygiene, and lead nurturing.
- Familiarity with data privacy regulations (GDPR, CAN-SPAM).
- Experience building and managing Engagement Studio flows and automation rules.
- Excellent communication, reporting, and collaboration skills.
- Ability to work independently with a client and act as their go-to resource.
- Pardot certification is a plus.