CPT-9476 Marketing Automation Specialist

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CPT-9476 Marketing Automation Specialist

REQUIRED SERVICE: Marketing
REQUESTED EXPERIENCE TIER LEVEL: Senior to Advanced Level
MIN. HOURS/WEEK: 10 hours/week
SHIFT TIME ZONE: EST
SHIFT HOURS: 12PM to 2PM
SHIFT DAYS: Monday to Friday
Number of VAs: 1

GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A

RESPONSIBILITIES:

• Manage and execute email outreach campaigns to leads and existing clients
• Build and maintain marketing funnels, including proper tagging and segmentation for audience targeting
• Enter newsletters, promotions, and customer data into KEAP (Infusionsoft) CRM system
• Generate regular reports to track invoices and follow up on pending payments
• Collaborate with cross-functional teams to ensure data accuracy and campaign effectiveness
• Continuously improve marketing automation processes based on analytics and performance metrics

QUALIFICATIONS:

• Proven experience with email marketing platforms and CRM systems, KEAP (Infusionsoft) experience is required.
• Strong understanding of marketing funnels, customer segmentation, and tag management
• Proficiency in creating automated workflows and campaign sequences
• Experience in generating performance reports and analyzing campaign metrics
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail
• Ability to manage multiple projects and meet deadlines
• Familiarity with invoice tracking or basic payment follow-up procedures is a plus
• Comfortable working independently and collaboratively across departments

APPLICATION SOFTWARE KNOWLEDGEABLE/REQUIRED:

• Keap/Infusionsoft

CLIENT INDUSTRY: Travel Agency

Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.

What we offer:

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Various open roles are available
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you
• And more!