CRM & Marketing Automation Specialist

Are you a detail oriented CRM and marketing automation specialist? Do you enjoy building and optimising lifecycle programs that drive customer engagement, retention, and growth through highly personalised, data‑driven journeys?

DiJones is seeking a CRM & Marketing Automation Specialist to play a key role in evolving our lifecycle marketing strategy within a residential real estate context. This role is ideal for someone who has residential real estate experience and enjoys working at the intersection of data, technology, and customer experience, partnering closely with operations and technical teams to deliver measurable commercial outcomes.

This role includes 2 fixed office days in Pymble, with 1 additional day working from home or another DiJones office depending on business requirements.

Key Responsibilities:

Lifecycle Marketing & Campaign Management Plan and manage the CRM and marketing automation use case calendar, supporting key customer lifecycle stages such as buyers, sellers, landlords, tenants, appraisals, campaigns, and post transaction engagement.

Marketing Automation Execution Design, build, test, and deploy omni‑channel automation journeys across email, SMS and web messaging using a marketing automation platform (Braze experience highly relevant).

Segmentation & Personalisation Develop and execute targeted, personalised campaigns using behavioural, transactional, and customer data, applying segmentation approaches well suited to property and real estate customer journeys.

Data, Reporting & Optimisation Analyse campaign performance, report on key metrics and translate insights into practical recommendations to improve engagement, conversion, and retention.

Technical & Data Collaboration Work closely with technical and data teams to support CRM delivery, including API integrations, data feeds, event tracking and Braze‑related dependencies, ensuring accuracy, reliability and scalability.

Cross‑Functional Collaboration Partner with operations and technology teams to deliver lifecycle initiatives on time and to a high standard.

Platform Governance & Compliance Support CRM and marketing automation platform governance, including data integrity, privacy compliance, and adherence to Australian SPAM and privacy regulations.

Continuous Improvement Identify opportunities to enhance marketing automation capability, testing frameworks, and system integrations.

About You:

• Experience working in residential real estate is highly desirable, particularly where complex customer lifecycles are involved.
• Experience in CRM / lifecycle marketing
• Strong hands-on experience with marketing automation platforms (Braze experience highly regarded).
• Proven experience designing and delivering omni‑channel automated journeys.
• Solid understanding of segmentation, triggers, and lifecycle logic.
• Experience with A/B and multivariate testing.
• Strong analytical skills with confidence in reporting and optimisation.
• Comfortable working in a fast-paced, agile environment.
• Detail-oriented, proactive, and ownership-driven.
• Confident working from briefs and collaborating across disciplines in a hybrid work environment.
• Basic HTML/CSS knowledge is a bonus.

Why Join DiJones?

• Play a hands on role in shaping customer experience and lifecycle marketing.
• Work with a collaborative, commercially focused team.
• DiJones is a multi site residential real estate business with 23 offices across New South Wales, operating a flexible hybrid model.
• An opportunity to apply CRM and marketing automation expertise in a business where customer journeys are complex, emotional, and highly valuable.

Ready to apply your CRM and marketing automation expertise within a real estate environment?

Apply now and help shape how DiJones connects with its customers – recruitment@dijones.com.au