Marketing Automation Specialist (45879)

As a valued employee of the British Council, you already help us deliver our mission to support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

You are part of our organisation in over 200 countries and territories and where we are on the ground in more than 100 countries.

We connect. We inspire.

Marketing Automation Specialist

The Role:

The role involves supporting regional marketing teams in building campaigns on HubSpot, adapting global journeys for English, Exams, and Cultural Engagement, translating content, localizing messaging, and implementing localized channel strategies.

Accountabilities:  

• Supporting the Marketing Manager and Regional Head in executing campaign strategies for English, Exams, and Cultural Engagement.
• Reviewing briefs, building and managing campaigns in HubSpot, localizing content, and adapting journey templates.
• Ensuring proper tagging for reporting and helps refine dashboards to incorporate regional performance metrics.
• Working with the global data lead to maintain HubSpot database integrity, managing user profiles, contact consent, taxonomy, and dashboards.
• Upskilling team members and providing insights into platform advancements and best practices.
• Stakeholder management - Supporting the Hub and regional enablement leads to ensure operational marketing excellence.
• Providing regional updates to the global enablement team on platform usage and governance is also required.

Overall, the role combines campaign execution, strategic adaptation, database management, and stakeholder engagement to enhance marketing performance.

Role specific knowledge and expertise :

• Able to effectively manage multiple project deliverable to a successful resolution on time and to brief.
• Experience in designing and building templates (email etc), landing pages, journeys, managing lists and general platform governance within HubSpot Marketing Hub
• Experience in designing and creating reporting dashboards within HubSpot Marketing Hub.
• Proven experience working in a content/digital marketing role within a large and complex organisation 
• Stakeholder engagement and influencing  - able to work with cross-functional stakeholders across multiple-time zones.
• Experience with Marketing platform governance   
• Comfortable working independently and as part of a team.
• Self-starter with a growth mindset.

Education: Graduate (Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience)

Important Information:

Department: Marketing Operations Global

Contract type: Fixed Term Contract (2 years)
Pay band: 6

Location: Noida, India (Hybrid)

No. of openings: 3

Requirements:
Please note that candidates must have the pre-existing, legal right to work in India. 

Mobility / relocation / visa sponsoring support will not be provided. 
 
British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service.  This may not be appropriate for all roles but can be explored at interview.
 

Closing Date: Tuesday, 10 Jun 2025 at 23:59 IST Time/ 19:29 UK Time

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org